From Undisciplined to Power Player

TeamWorks: Strategic Planning Facilitation


Our client was an innovative but smaller player in the hugely competitive broadcasting community. While the team members were highly creative and innovative, the staff culture was undisciplined. The team clearly needed a creative and fun environment that would also be On-Purpose.

The Solution

TeamWorks was engaged to host a number of team strategic planning and brand-storming sessions, and conduct marketing and communications research assignments.

The Results

Following our recommendations, the company was able to perform at a higher and more professional On-Purpose level while retaining its fun and funky creative environment. With greater focus, the company grew into a cultural icon in Toronto and was eventually sold to a larger corporation for a substantial gain.